The CanEx Webinar Series will focus on key topics impacting the cannabis industry in the Caribbean and Latin America. The format will consist of 4-6 panelists and a moderator with the discussions lasting 60-90 minutes and taking place via video conference.

CanEx Webinar Series Schedule 2020

  • August 27: Cultivation
  • September 10: Investment
  • September 24: Psychedelics
  • October 22: Caribbean Regulatory Landscape
  • November 05: Business of Cannabis: Marketing / Branding
  • December 06: Social Impact Investing
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CanEx Webinar: Marketing & Branding

Building your Differentiated CannaBrand

Marketing and branding in the cannabis industry are complicated in comparison to other industries. You need to take into consideration the demographic spectrum, the various types of consumers that you target as well as the regulations in place making it tougher to reach audiences using traditional methods. This webinar will explore how companies can create a winning plan to market and brand their cannabis businesses and the pitfalls to watch out for.

Thursday, November 05, 2020
1030a JA / 1130a ET

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