Chief Knowledge Officer
New Frontier Data
John Kagia is a pioneering thought leader in the cannabis industry. He has developed market leading forecasts for the growth of the industry, uncovered groundbreaking insights into the cannabis consumer, and led the first-of-its-kind analysis of global cannabis demand.
Kagia works with investors, business owners and operators, and industry innovators to understand the fast-evolving industry, capitalize on emerging opportunities, hedge against risks, and predict market-defining trends. Leveraging his years of experience managing research studies for industry-leading clients including Accenture, Boston Consulting Group, IBM, Microsoft, and the U.S. Department of State, Kagia brings a keen understanding of how market insights enable organizations to plan, grow, compete and measure performance more effectively.
As a sought-after speaker, his presentations have been regarded as some of the most thought-provoking and prescient updates on trends shaping the industry. He is widely quoted in countless publications (New York Times, Washington Post, CNN, Fortune, BBC, ABC) and has played an active role in advising lawmakers and regulators seeking to establish and regulate cannabis industries.
Kagia received his MSc. in Marketing with a Market Research focus from Johns Hopkins University’s Carey Business School. He concurrently studied Japanese at the university’s School for Advanced International Studies (SAIS). He received an MA in Management from the University of Durham in the United Kingdom, and his B.A., Joint Honors, in Japanese and Management from the University of Leeds also in the UK.